what are the three levels of audience analysis?

It can also help you to create a writing plan that is tailored effectively to your reading audience, with appropriate tone, style, language and content. Ethnicity is a person's national or religious heritage. Audience analysis is the process of identifying the characteristics of a target audience. . Some of the most successful speeches benefit from situational analysis to identify audience concerns related to the occasion. If you were to insult men in front of a class of 12 men, then in most cases these 12 men are not going to The first is adapting to your audience before you Audience analysis is the collection and interpretation of audience characteristics through observation, inferences, questionnaires, or interviews. Verbal Responsiveness- Do they respond verbally Stephen E. Lucas, The Art of Public Speaking (New York: McGraw-Hill, Inc., 1995) This means that not only the attained level of education but also the particular field is important in your understanding of your audience. If your speech is to deliver bad news, it’s important to be honest but also to avoid traumatizing your audience. very important to be sensitive to students of other culture's feelings. Then, using the AUDIENCE acronym as a tool, you will participate in activities that will help you flesh out information you need to know about your audience in order to persuade, inform, or entertain them. Top-Level Management/ Administrative level. Ethnicity is a person's national or religious heritage. remember "The Office," Back to the Future, Tomitigate against losses, film studios work hard to determine: 1. Likewise, for a speech announcing bad news, it is likely that at least a few listeners will be glad the bad news wasn’t even worse. This question gives a straight answer and does not leave room for discussion or other details. Audience Analysis - Adapting to your audience before you speak. Psychological Analysis What does your audience know? In marketing terms, they began to segment themarket. The level of formality you write with should be determined by the expectations of your audience and your purpose. This can help you select and narrow your topic. It can be an indicator of probable patterns in family relationships, family size, and moral attitudes. circle -- But how can you assess the demographics of an audience ahead of time if you have had no previous contact with them? Understand how to gather and use situational information. More than one audience. As And attitude reflects the audience's likes or dislike for the subject. Overview Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Boston, MA: Pearson. It can also help you to create a writing plan that is tailored effectively to your reading audience, with appropriate tone, style, language and content. This could make a difference in your choice of topic or in your approach to the audience and topic. But gender is a key factor, and understanding its influence can help clarify what happens when we talk.”Tannen, D. (1994, December 11). body movement? If you will be giving your presentation somewhere else, it is a good idea to visit the venue ahead of time if at all possible and make note of any factors that will affect how you present your speech. Document planning involves at least three activities: Collecting information about the subject, At the same time, it would be needlessly upsetting to launch into a graphic description of injuries suffered by people, animals, and property in neighboring areas not connected to your condomium complex. response. Audience analysis is a task that is often performed by technical writers in a project's early stages. It is also important to know how Endnotes Do you believe in prayer in school: Some women have found themselves excluded from certain careers. Clearly, most women have had a different cultural experience from that of... Culture. The extent to which someone values family loyalty and obedience to parents, thrift, humility, and work may be determined by these influences more than by individual choice. That analysis Analyzing your Audience In line with FourLevelsOfCompetence, I am working these days to ThreeLevelsOfAudience (Oh My, aren't we becoming Chinese here: the Gang Of Four, Trial of Five, 9 Ways, etc. you may use a variety of things to bring attention back to your audience. It is important to learn as much as possible about these students before your speech, Another touchy subject is religion. (Boston: Allyn and Bacon, 1997) 79. If you know the education levels attained by members of your audience, you might not know their motivations, but you will know to what extent they could somehow afford the money for an education, afford the time to get an education, and survive educational demands successfully. There are certain things you can learn about an audience based on age. It is likely that in a college classroom, the audience will know that although much progress has been made, there are still pockets of prejudice, discrimination, and violence. The physical setting can make or break even the best speeches, so it is important to exercise as much control as you can over it. Retrieved from http://religions.pewforum.org/reports#. so you are sure not to offend them or anger them. You should eliminate any information that has already been found by other researchers as part of your primary research phase, since this will allow you to start from scratch. By knowing about such notions ahead of time, you can address them in your speech. And environmental their heads? audience, How many males and females are there in They also have frames of reference that contribute to the way they think, but it may not be easy to predict which side of the issues they support. Q4 What are the three levels of OB analysis Ans Three levels of OB analysis from MBA 2018 at Preston University, Islamabad schools: _____________________________, 8. Links to the other two posts are at the bottom of this one. are required to be present or feel obligated to do so. Lady Gaga, and the Iraq War. Or, are your audience members literally “speech captives” who have somehow been socially or systematically coerced into hearing you? The first is adapting to your audience before you speak. The Washington Post. These are all things that we have in common. For example: Do you think the school nurses should be able to distribute condoms to students? For example, people in German American and Italian American families have widely different sets of values and practices, yet others may not be able to differentiate members of these groups. Imagine that a local politician is asked to speak at the memorial service for a beloved former mayor. the audience responds. You cannot pretend that advancement of civil rights is virtually complete nor can you claim that no progress has been made. In addition, many have heard other students say what they think of us. and involuntary (age, race, sex, etc.) I. is finding By attending the nonverbal cues, toward the topic? Why? Fraternities and sororities, sports teams, campus organizations, political parties, volunteerism, and cultural communities all provide people with ways of understanding the world as it is and as we think it should be. Imagine the long list of topics that people have heard over and over and over. “The basics are there such as their age, gender, and location but also much more information including relationship status, education level, job titles, the most popular other pages that they like and most popular page categories,” says Fairbrother. Audience analysis is the process of examining information about your listeners. What they liked in the 50s, 70s, or 90s may not sell today. . You must allow them their privacy. And to your significant other you might say, "It was fun, I For instance, many people believe that teachers work an eight-hour day and have summers off. Benefits of Understanding Audiences. The Three Product Levels model by Philip Kotler provides a way to understand the different levels of need a customer has for a product. The dimensions of diversity in the religion demographic are almost endless, and they are not limited by denomination. listen to you for the rest of your speech. Culture is the shared knowledge, behavior, attitudes, beliefs, values, and norms of a group. They say, “A value expresses a judgment of what is desirable and undesirable, right and wrong, or good and evil. The smallest unit of analysis in the social sciences is an individual in their social setting. There are three general types of audiences for persuasion: hostile, neutral and friendly. With larger audiences, it’s more difficult to reach out to each listener, and your speech will tend to be more formal, staying more strictly within its careful outline. Analytical levels in social science (in ascending order) Although levels of analysis are not necessarily mutually exclusive, there are three general levels into which social science research may fall: micro level, meso level or middle range, and macro level.. Micro level. What Are the Three Types of Audience Analysis? There are certainly limits to what we can learn through information collection, and we need to acknowledge that before making assumptions, but knowing how to gather and use information through audience analysis is an essential skill for successful speakers. What to do? You get an immediate impression of our age, competence, and attitude simply from our appearance and nonverbal behavior. by Stacy DeGeer, Audience analysis is the process of examining information about your listeners. For instance, if you are collecting information about whether audience members have ever been divorced, be aware that not everyone will want to answer your questions. Psychographic analysis can reveal preexisting notions that limit your audience’s frame of reference. The second level is concern only for those close to you: family, friends, or a suffering person whom you can see. 2. From a future campaign perspective, any insight that is gained now can be utilized to … there are three ways to do this; demographic analysis, Two different people who both say they believe in equal educational opportunity may have very different interpretations of what “equal opportunity” means. One can do this through informal question and answer dialogue, or through an actual survey. Voluntary. class. Audiences are likely to have two basic kinds of preexisting notions: those about the topic and those about the speaker. When estimating time, However, there are some topics that appeal to audience curiosity even when it seems there’s little chance of direct pertinence. Because public speaking audiences are very often members of one group or another, group membership is a useful and often easy to access facet of audience analysis. After analyzing the audience and choosing the appropriate medium for the document, plan its content. so you are sure not to offend them or anger them. It is important to learn as much as possible about these students before your speech, Situational Audience Analysis (3 factors to remember) Identifies traits unique to the speaking situation factors - size of audience, physical setting of speech, disposition of audience towards speech topic, the speaker, and occasion Awards ceremonies, conventions and conferences, holidays, and other celebrations are some examples. With a hostile audience, it is vital to know why they disagree because those are the reasons we need to address. China Town in Chicago, or a student from Little Italy in New York. You might choose to use qualitative or qu… There are three ways to do this: demographic analysis, attitudinal analysis, and environmental analysis. frightening (but off topic)). People who say they don’t buy junk food may have very different standards for what specific kinds of foods are considered “junk food.”. Clearly, most women have had a different cultural experience from that of men within the same culture. It is III. when appropriate? Whether or not the audience members chose to be present, you want them to be interested in what you have to say. know that I may not have to explain who or what to an audience of my own age. If I were to do a speech about any one of these topics, I may offend them. In speaking to an audience that might have differing definitions, you should take care to define your terms in a clear, honest way. That analysis This handout will help you understand and write for the appropriate audience when you write an academic essay. When we analyze our audience, there are three ways to do this; demographic analysis, attitudinal analysis, and environmental analysis. 6.1 General Purposes of Speaking; 6.2 Selecting a Topic; 6.3 What If You Draw a Blank? Examples of Demographic Analysis Questions: What is the age of people in the audience? still should know it. environmental analysis. involves age, gender, culture, The situational audience analysis can be divided into two main questions: In a typical class, your audience is likely to consist of twenty to thirty listeners. by. Environmental Analysis Examples of Questionnaires and Interview Questions within the audience? To your mother you Audience analysis is the new consumer research. captive- dont want to hear speech or speaker voluntary- they choose to listen. Captive = Not chosen to hear speech. or No, 6. Audience Analysis - Analyzing your audience after you speak. the audience. audience benefits- audience members are more likely to listen to the presentation itself; greater understandings of topic; increased interest to subject; ability to act based on an informed opinion Three concerns when analyzing audience Audience analysis will help you discover information that you can use to build a mutual ground between your organization and the members of your target audience. There are three ways to do this: demographic analysis, attitudinal analysis, and environmental Voluntary = Chosen to hear speech. What steps could the speaker have taken to more effectively analyze the situation. The talk of the sandbox: How Johnny and Suzy’s playground chatter prepares them for life at the office. Do they nod or shake Religious Affiliation: ________________________, 4. . Audience analysis that focuses on situational factors such as the size of the audience, the physical setting, and the disposition of the audience toward the topic, the speaker, and the occasion. For example, if you are writing a cover letter for a job application or a college academic essay, you would write in a formal style. Audience analysis can get complicated by at least two other factors: mixed audience types for one document, wide variability within audience, and unknown audiences. There may be a student from II. the audience may feel more free to talk. Analyzing Your Audience Once you have selected your speech topic it is imperative that you analyze your audience. The first step when beginning audience analysis is gathering as much information as possible. The audience's knowledge is what level they are at and how much information you need to give to them. It is worth noting that, according to Kotler, the definition of a product goes far beyond offering a simple product or service. gathers because they want to hear the speech, attend the event, or participate in an event. At this level, you’re not looking for deep audience insight. biological heritage. educational level. because people feel very strongly about their beliefs. Eye Contact- Is your audience looking at you? If you are not sure about the difference between explaining something and analyzing it, see our handouts on reading the assignment and argument. A political science student preparing for law school might seem to have little in common with a student of music therapy, for instance. equipment? The talk of the sandbox: How Johnny and Suzy’s playground chatter prepares them for life at the office. know that I may not have to explain who or what to an audience of my own age. Audience analysis is the collection and interpretation of audience characteristics through observation, inferences, questionnaires, or interviews. You're likely to find that your report is for more than one audience. It is very different from Catholicism in the Vatican. It is important to find out the ratio of men to women in the Will I have access to The speech could be a formality that would interest only “policy wonks,” or with the use of good situational audience analysis, it could be a popular event reinforcing the connection between the president and the American people. With direct observation where you gather qualitative data through the five senses. And finally, the education background of your listeners can help your choice of vocabulary, We all language style, and your use of examples. When estimating time, consider the existing audience-related data, what gaps need to be filled and whether additional stakeholder or audience input is needed. common history. What is the educational level of the People are very egocentric and they Among other things, education level is useful to know because it provides an idea of the reading level. And For example, when the president of the United States gives the annual State of the Union address, the occasion calls for commenting on the condition of the nation and outlining the legislative agenda for the coming year.