Minimum number of cards: 2 Instant Articles is a tool designed for media publishers to distribute fast, interactive articles to their readers within the Facebook mobile app and Messenger. Minimum number of cards: 3 The recommended resolution for Facebook carousel ads is 1,080*1,080 pixels for Instant Articles, Marketplaces, Native Ads, Right Column, News Feed, Messenger Inbox Ads. Previously, the dimensions were 1920 x 1080 with an aspect ratio of 16:9, but this has since changed. Recommended video ratio: 16:9 (but supports from 9:16) In 2018 and beyond, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook. Collections are an ad type that makes it easier for users to browse and purchase products directly in the Facebook feed. If you use a still image on you Facebook Stories ad, Facebook recommends that you keep about 14% or 250 pixels at both the top and bottom of your image “free from texts and logos.” That prevents it from being covered up by tools such as calls-to-action and your profile icon. Digital marketing is quite complex, especially when many factors determine its success. The “minimums” aren’t worth a second glance. Most people go to Facebook Marketplace to buy something locally. Video ratio: 9:16 to 16:9 Tony is a freelance journalist and content marketing consultant. Different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different ad sizes. Decide where to run your ad Facebook Collection. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). Facebook recommends uploading video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to … Bidding strategy If you aren’t seeing enough ads in your newsfeed, AdEspresso have an excellent ads galleryto browse through. If you’re using Facebook to promote a business or organization and want to reach a wider audience you might not have been able to reach otherwise, placing paid ads on Facebook would be your best bet. People go to Facebook Marketplace with the intention of buying, so they are more likely to take notice of your ad than probably anywhere else on Facebook. They also have plowed time, investment, and resources into creating an advertising system that is both powerful and easy for their business clients. Aspect ratio: 9:16 to 16:9 The formal sizes and specifications for Facebook Feed ads are: Minimum image size: 600 x 600; Recommended image size: 1200 x 628 ; Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link) Images no more than 20% text; Image file types: .jpg or .png ; … Recommended resolution: 1,080 by 1,080 pixels The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions). Effectively, Facebook Feed Video Ads are the same as Facebook Feed Image Ads, but they use a video in place of a still image. You’ll find information on dimensions, file sizes, character limits and more. Recommended: Highest resolution available Maximum video length: 15 seconds. Recommended: Highest resolution available Recommended: Highest resolution available Facebook has rules both relating to the image/video and the text of your ad. The formal sizes and specifications for Facebook Feed Image ads are: Video has grown in popularity over the last few years, so unsurprisingly there has been a large increase in Facebook feed video ads. BONUS: Try out the the Free Facebook Ad Mockup Tool. Recommended resolution: at least 1,080 by 1,080 pixels that the CFC of a right column ad (about $0.57) is about half that of an ad in a news feed. Similarly, watermarks and numbers all count as text for the purpose of these calculations. Facebook link share size. If your image contains more than 20% text, you will receive “reduced delivery” (according to the, ). However, you do need to think about intent. 1.1. Minimum aspect ratio: 191 by 100, Recommended size: 1,200 by 628 pixels October 3, 2020 by Jon Loomer - No Comments. This is unlikely to change as it is clearly much easier to use a photograph than it is to go through the process of creating a video. If you advertise in the Marketplace, you are advertising in the same way as you would anywhere else on Facebook. However, since you can advertise on Facebook by promoting your page’s posts, all of the previous image sizes, dimensions, and layouts can apply. By this point, people are settled into their video and are unlikely to stop watching simply because of an ad. Facebook Marketplace is where people can buy and sell things – just like eBay or Craigslist. Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps. Note that these are ads in-line with the user’s main feed – not the less common right-column ads that are a separate type. It allows you to connect with people who otherwise wouldn’t see your message. Aspect ratio: 9:16 to 16:9. Facebook Instant Articles SHARES. Minimum video length: 1 second Carousel ads can comprise a mix of still images and videos. Maximum number of cards: 10. Facebook may be losing its glamour, partly because of the Cambridge Analytica Scandal, followed by the Christchurch Terrorism live-streaming. The audience you’re targeting Carousel: 1080 x 1080 px 1.3. The Ideal Facebook Ad Size for Each Type of Ad. Facebook has probably the most sophisticated advertising system of all social networks. #5 Facebook Carousel Ad Size. Facebook Slideshow ads convey your marketing message with visual elements. Facebook ads may be single-image ads, carousel ads (which allow you to display up to 10 images or videos and can link to different web pages), or video ads. Advertisers on Facebook can choose Instant Articles for new or existing campaigns, or publishers can include their own direct sale campaigns. You will learn. Minimum width: 254 pixels That means they’re always going to figure out the best way for your ads to draw in customers. Find out how to reach the right customers, lower your cost-per-click, and more. For the past several years, video has... Video is one of the best ways to engage your target audience. Facebook In-stream Video Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video. This image size is fairly interchangeable between all available placements; however, in recent months, the 1200 x 628 is pretty much becoming a secondary option for many advertisers as Facebook has begun to favor the 1080 x 1080 square image within Facebook and Instagram placements. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way. It still has some astounding stats: If you do choose to advertise on Facebook, you will find a surprisingly large number of ad options. Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Users can swipe through the various slides of a carousel ad to see different items offered. Facebook Profile Image. Clicking the video will open Canvas, a full-screen experience designed to drive traffic directly to your product pages. Maximum image file size: 30MB The secret to successful Facebook advertising is setting your target audience correctly. Remember, you set your budget, so your bidding can reflect the maximum you are willing to pay. Recommended size with link: 1,200 by 1,200 pixels The first media asset in your Instant Experience will be the cover image or video that shows up in your collection ad. They are effectively short commercial breaks in the main video. Product images (showing the whole product – not zooms of logos or text on the packaging), Recommended image size: 1200 x 628 (1080 x 1080 for a 1:1 image). Minimum height: 249 pixels @upmostmike. It is notable in Q4 2018 data that the CFC of a right column ad (about $0.57) is about half that of an ad in a news feed.